Like a traditional Vegas-style buffet, the National Association of Broadcaster’s conference had something for everyone. From touch screens to green screens, video editing and audio-mixing, vendors from around the world settled in the Nevada desert to share their wares. Over 90,000 broadcast, entertainment and media professionals converged on this year’s extravaganza. It was truly a sight to be seen.
This was Tansa’s first appearance at the NAB Show and we couldn’t be more thrilled with the response and interest that was generated. While our text proofing system has been heavily adopted by the news media, our installations have predominantly been in daily newspapers, magazines and news-centric websites. Interest in the broadcast community is growing though, due to the ongoing changes and challenges within the TV newsroom.
TV news producers, like many news providers, can no longer focus on a single medium for delivering their content. Whether it’s on the web, a tablet or a mobile phone, content that was previously generated to appear temporarily on a television screen or be read aloud by a news anchor is now being pushed from their production systems to the teleprompter and then onto the web. These new distribution streams have altered the way news stations generate and edit their copy.
Numerous vendors and attendees at the conference were excited to learn of Tansa’s ability to streamline the editing process by checking for style, word usage and proper names within any number of web-based text editing tools. The recent announcement that Tansa had been integrated into the AP’s Essential News Production System at NRK was also well received, as this system is heavily used throughout the industry.
This year’s NAB Show was unlike any conference we have attended in the past. From the rather rambunctious activity at the GoPro booth (1,2,3, GoPro, GoPro, GoPro!) whose chants could be heard outside the Las Vegas Conference Center, to the sheer number of attendees and vendors converging in one place — we’re already looking forward to next year’s event.